Crunch Fitness has officially opened a new location in McKinney, marking a significant expansion for the brand in the area. The 40,000-square-foot facility represents a $5 million investment and introduces the company's latest Crunch 3.0 concept to the community. The gym is situated at 15942 Eldorado Parkway and is designed to blend premium amenities with the brand's established "no judgments" philosophy.
The new club features an extensive array of equipment and specialized spaces. Members have access to more than 200 pieces of cardio and strength training machines, Olympic lifting platforms, and a turf training area. The facility also includes dedicated group fitness studios, HIITZone training zones, indoor cycling rooms, and hot yoga spaces.
Recovery amenities are a key component of the design, with options including infrared saunas, HydroMassage beds, and red light therapy. Additional features include full-service locker rooms and personal training services.
Fitness Ventures LLC owns and operates the McKinney location. It is one of the largest franchise groups for Crunch Fitness. Franchise leaders stated that the city aligns well with the brand's goals, citing continued residential growth and strong demand for affordable, high-quality fitness options in the area.
Despite the high-end amenities, the gym maintains a value-oriented pricing structure. Memberships at the new location start at $9.99 per month. Higher membership tiers provide access to the recovery amenities, guest privileges, group fitness classes, and clubs nationwide.
