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Sports and entertainment complex on 300 city-owned acres heads to council with $1 million design deal

Council votes Oct. 20 on an agreement with HD Sports & Hospitality and Parkhill to plan Project Kepler near Bloomdale Road and Taylor Burk Drive, splitting a $1 million master-planning bill with the developer.

Cody Esparza

October 14, 20263 min read

Site Planning - illustration, Jake Team LLC

McKinney is ready to put money behind its long-discussed plan for a sports and entertainment district on roughly 300 acres the city owns in the north part of town.

Three related items on the City Council's Oct. 20 consent agenda would sign a memorandum of understanding with HD Sports & Hospitality LLC and the design firm Parkhill, Smith & Cooper, hire Parkhill for $1 million in preliminary design work, and amend the budget to cover it. City documents call the effort Project Kepler.

The land and the idea

The property is two tracts: about 230 acres known as the Brinkmann Tract and about 70 more acres next to it. A staff memo places the site east of Lake Forest, west of Taylor Burk Drive and south of Bloomdale Road. The city and the McKinney Community Development Corporation began buying the land in 2020 and closed in 2021.

The memorandum describes a regional draw with athletic fields, indoor and outdoor sports buildings, entertainment venues, hotels, restaurants, parking and trails tied into existing paths. It also calls for public use of the fields by city sports groups.

Who pays for planning

The $1 million master-planning budget is split evenly. The city's $500,000 would come from the Parks Construction Fund, and HD Sports would put in the other $500,000, with both shares held in escrow at a McKinney title company. Under the memorandum, the developer's payment also works as an option on up to 30 acres of the site, subject to appraisals and further negotiation.

Parkhill's proposal lays out about six months for programming and a concept master plan, including infrastructure planning, cost and phasing estimates and help shaping a public-private partnership. Design beyond that stage would be priced later.

Terms still to be negotiated

A list of non-binding terms attached to the memorandum sketches a ground lease of 50 years with two 10-year renewals, with buildings reverting to the city when the lease ends.

It proposes that HD Sports put at least $500,000 toward improvements elsewhere in the city's parks, that league and event registration open first to McKinney residents, and that trails stay open to residents from sunrise to sunset.

The milestone schedule targets a master development and lease agreement by Jan. 30, 2027. The staff memo says a development agreement is expected in late spring or early summer 2027. HD Sports would hold exclusive marketing rights during the planning phase, which can run up to 18 months, and must get the city's consent before approaching potential tenants or investors.

How it got here

According to the staff memo, the city ended talks with an earlier developer in 2022. It issued a request for qualifications in late December 2025, received four responses, interviewed three firms in March and voted April 6 to negotiate exclusively with Parkhill, which partnered with EdgeRock Development, doing business as HD Sports & Hospitality. The Parks and Recreation Board was briefed Oct. 8.

The council meets at 6 p.m. Oct. 20 at City Hall, 401 E. Virginia St. Consent items can be pulled for separate discussion at a council member's request.

Sources

legistar1.granicus.com

legistar1.granicus.com

legistar1.granicus.com

webapi.legistar.com

webapi.legistar.com

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Cody Esparza

Cody Esparza covers McKinney city hall, the council, and county government.

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