Universal Kids Resort has officially opened its doors in Frisco, prompting nearby commercial establishments to adjust their strategies for sustained economic expansion. The Brunch District, which launched approximately one month prior to the resort's debut, is situated just down the road from the new attraction. Management at the restaurant views this proximity to one of North Texas's latest tourist hubs as a deliberate business move.
Christian Navarro, the manager of The Brunch District, noted that daily customer volume fluctuates, with weekends typically drawing larger crowds. He expressed confidence that patronage will rise as more travelers become aware of the area. Navarro pointed to the concentration of major venues nearby, including The Fields, the PGA Frisco complex, and the Universal resort, as key drivers for future activity.
Although current foot traffic has been lower than initially projected, he anticipates a consistent increase in business within the next year.
Navarro, a resident of Frisco for nine years, has observed significant changes in the local landscape. He recalled a time when the area consisted primarily of open land, dirt paths, and two-lane roads. He described the transformation into one of the fastest-growing corridors in North Texas as rapid and unexpected.
While rapid development often raises concerns about congestion, Frisco Mayor Jeff Cheney stated that city officials addressed infrastructure needs before the resort opened. Cheney explained that the city's engineering team completed necessary road and infrastructure improvements in advance. He emphasized that urban planners deliberately combined office, entertainment, and tourism projects along the Dallas North Tollway to distribute traffic flow more evenly throughout the day.
