Alex and Naomi Calle are opening Pilates Addiction in the Craig Ranch community of McKinney, bringing a high-energy approach to Pilates to the neighborhood they have called home for nearly twenty years.
The studio marks a new venture for the Calles, whose professional backgrounds include executive leadership, technology, business operations, and strategy. They decided to apply their expertise to this franchise after recognizing an opportunity to serve a community they know firsthand. The couple aims to create a space that reflects the active and connected nature of Craig Ranch while offering a distinct fitness experience.
Pilates Addiction combines traditional Pilates principles with strength, conditioning, mobility, and athletic intensity. The studio’s 50-minute classes are designed to challenge experienced members while remaining accessible to first-timers. At the center of the workout is the brand's patented Aurum Reformer, which is exclusive to Pilates Addiction. This equipment integrates a reformer, jump board, ballet barre, and Wunda Chair into a single full-body training system.
Classes are led by certified Pilates Educators who guide clients through anatomy-informed sessions. The formats range from strength and conditioning to mobility and recovery. The studio features a modern environment with premium equipment, curated lighting, and an energetic group-class atmosphere.
"As people who have lived and raised our family here for nearly 20 years, we wanted to bring something truly different to Craig Ranch," Naomi Calle said. "We wanted to create a Pilates experience for people who have outgrown the basics, but also for people who have never thought Pilates was for them. That's Pilates Addiction."
Alex Calle added, "We've watched this community evolve for nearly two decades. We wanted to create a place that feels like Craig Ranch: active, welcoming, and connected, but also gives people a reason to challenge themselves in a completely new way."
