AdvoCare International, LLC has announced its involvement in the FC Dallas Soccer Celebration Watch Parties scheduled for the 2026 FIFA World Cup. The company will operate interactive activation stations at Simpson Plaza in Frisco, Texas, throughout the tournament. Frisco is located approximately 12 miles west of McKinney.
The activations are set to run from June 11 through July 19. During this period, AdvoCare will provide fans with opportunities to sample products including Spark, Rehydrate, and Spark popsicles. The company will also operate a claw machine offering various prizes at each weekend event.
Dallas serves as a major host city for the global tournament, with nine official matches scheduled to take place at AT&T Stadium. This schedule represents one of the highest match counts among United States host cities. The FC Dallas Soccer Celebration events are free for attendees who register.
These gatherings open one hour prior to each match and remain open for one hour after the final whistle.
Christina Helwig, chief executive officer of AdvoCare, stated that the company aims to support the community by providing family-friendly activities and hydration solutions. She noted that the World Cup generates significant energy in North Texas and expressed pride in supporting local families, athletes, and soccer enthusiasts.
The watch parties will be held at Simpson Plaza, located at 6904 Frisco Square Blvd, Frisco, TX 75034. Attendees can access the full FIFA match schedule and additional event details through official FC Dallas channels.
