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Big 12 Media Days Preview: Sorsby Fallout and Playoff Expansion

The Big 12 conference begins its two-day media event in Frisco, focusing on the Brendan Sorsby situation, playoff expansion debates, and roster changes.

Cody Esparza

July 2, 20262 min read

College Football Preview - illustration, Jake Team LLC
College Football Preview - illustration, Jake Team LLC

The Big 12 conference is set to host its annual two-day football media event at The Star, the Dallas Cowboys training facility in Frisco, which is located approximately 12 miles west of McKinney. The gathering begins on Tuesday, with coaches and athletes from all 16 member institutions attending to discuss upcoming season topics.

A primary focus of the event will be the resolution of the Brendan Sorsby controversy. The quarterback for Texas Tech was involved in a dispute regarding impermissible betting activities that began in March. The situation escalated with multiple lawsuits filed against the NCAA and Texas Tech, while school officials and booster Cody Campbell maintained their support for the player.

The conflict reached a turning point last month when the Big 12 initiated a federal lawsuit, leading Sorsby to withdraw his own legal action against the NCAA. This withdrawal effectively ended his ability to compete this season. The incident has strained relations between Texas Tech and the other 15 league members, raising questions about whether commissioner Brett Yormark can help restore unity among the schools.

Conference leaders continue to advocate for expanding the College Football Playoff from its current 12-team structure to a 24-team format. While Big 12 coaches support the change for its potential to increase accessibility, progress remains stalled. Obstacles include scheduling conflicts that could push the semifinal and championship games into February.

Proposals to address this include moving the season start to Week Zero or eliminating conference championship games, though the latter faces resistance from other leagues such as the SEC.

The NCAA’s approval of the "5-for-5" eligibility model is also expected to be a key discussion point. This age-based rule removes redshirt seasons and waivers that previously allowed older players to compete, aiming to simplify roster management and reduce transfer activity. However, the model also eliminates medical hardship waivers for season-ending injuries.

Coaches are now considering how to manage true freshmen who may not yet be prepared for immediate playing time without the buffer of redshirt years.

Financial negotiations are another significant topic. The Big 12 is currently under a six-year, $2.28 billion media rights agreement with ESPN and Fox Sports that extends through the 2030-31 season. The league has added eight new members since 2023, including BYU, Cincinnati, Houston, UCF, Arizona, Arizona State, Colorado, and Utah, to increase its leverage.

A private equity deal and new sponsorship agreements are also intended to help close the financial gap between the Big 12 and the SEC and Big Ten conferences. Further details on specific outcomes from the media days are not yet clear.

Source: sports.yahoo.com.

Sources

https://sports.yahoo.com/articles/sorsby-fallout-more-watch-big-183000977.html

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Cody Esparza

Cody Esparza covers McKinney city hall, the council, and county government.

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